Natives Group | Our Story

2008 Net Natives

Net Natives was established as a marketing consultancy to prove the value in social recruiting went "beyond fans."
2009 Going Social

Created and ran world's first social media advertising campaign for the education sector using Facebook's people based targeting.
2010 The dawn of Akero

Not satisfied with the ability to track digital advertising campaign performance against the individual response, we create the first version of our proprietary marketing performance software, Akero.
2010 Getting Agile

Disrupted the traditional media buying model, by pioneering 'Agile Advertising': Creating and deploying campaigns across social media, search and display channels, tracking the performance and reallocating budget in real time to the platforms that work.
2011 Introducing Edurank

Launched edurank.net to share best practice in social content marketing for the education sector (EduRank is now used by over 1,000 organisations worldwide).
2012 International Reach

Created the first advertising campaign for international students using both agile techniques and tracking the individual response using Akero (we have now run campaigns in over 150 countries).
2013 Creative

Frustrated by the poor quality of creative output in the education sector we launch the, now award winning, Creative Natives within the Net Natives marketing agency.
2014 Analytics Insight & Research

To make data meaningful, we launched our Web Analytics, Audience Insight and Market Research services - the backbone of Natives Global Consulting.
2015 The National Clearing Survey

Launched National Clearing Survey. The UK's largest independent survey of students motivations and behaviours during Clearing.
2015 Research / Revise / Repeat

Delivered national research piece with HEFCE, radically changing the marketing messages nationally for students from disadvantaged backgrounds.
2015 Winning!

We won our first full service, multi-year marketing/media buying contracts for an education institution through European tender framework process.
2016 Conversion Strategy

We launched our first conversion strategy programme - resulting in a 30% increase in applications for a client which was directly attributed to this project.
2016 U.S.A

Opened our New York office to service our growing US and Canadian client base.
2016 China

Launched Netizen Natives, with an office and registered business in Chengsha, to provide audience insight and market penetration with Chinese students wishing to study overseas.
2016 Top 150

Recognised as one of the top 150 agencies globally out of 4,000+, we become Trusted Google Partners and are appointed to Elite Google Premier Partner Programme.
2016 Europe

Launched our European client services department to service our growing European client base.
2017 Cerebro

Launched Cerebro - the big data warehousing engine that powers our Business Intelligence and our Campaign dashboards.
2017 Student Hut

Acquired Student Hut, UK's leading student review site to increase our Audience Access and Insight capabilities
2017 Amazon Partners

Net Natives appointed as first education agency to become an Amazon Agency partner, creating unique audience access through Amazon's audience.
2017 Student Trading Exchange

Net Natives launch the Student Trading Exchange - the first programmatic trading desk to specialise in helping advertisers and agencies reach and engage the global student audience.
2018 You Are Here

Natives Group is born:
The world leading collection of advertising and technology businesses, helping brands and organisations attract and convert the global student audience. 150 specialists working across 6 offices in 4 continents.

150 specialists working across 6 offices in 4 continents.

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Our Story

Natives Group is born: