How agile advertising and advanced campaign tracking exceeded expectations, for two niche priority programs

Jamestown Community College (JCC) saw an increase in qualified inquiries from within New York State for two extremely niche programs, Addiction Counseling and Health Information Technology after working with Net Natives. 

Jamestown Community College (JCC), SUNY institution, had a tough challenge ahead getting qualified inquiries for their new niche programs.

Jamestown_Community_College_Case_Study

Using an agile approach, Net Natives built bespoke campaigns for each program on both Facebook and Google Search. For each campaign, we split-test different ad types. By implementing split tests and advanced campaign tracking, alongside various targeting options, we were able to apportion budget to the best performing elements for driving conversions.

 

Eventually, we recommended that all budget was moved to Facebook as this was the platform that saw the highest volume of inquiries. In doing so, we reformed the strategy to include lead generation ads and targeting based on exclusive audience profile data accessed from our partnership with Facebook.

And the results?

JCC saw a huge increase in qualified inquiries from within New York State for two extremely niche programs, Addiction Counselling and Health Information Technology, exceeding the brief and all industry benchmarks.

 

“Net Natives is amazing and the attention that your team has given JCC goes above and beyond what I have received from any other agency. I have worked with a number of advertising vendors over the years in both digital and traditional media, and your team is exceedingly attentive and knowledgeable about maintaining, monitoring and getting a campaign to run at its top ability.”​

- Director of Marketing and Branding, Jamestown Community College

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