As an independent college of the University of London, and a world-leading centre for the study of art history, conservation and curating, The Courtauld Institute of Art faced the challenge of generating high-quality leads for their niche degree programme portfolio.
Dispelling preconceptions with a creative solution
Using The Courtauld’s inspiring setting in the beautiful Somerset House, one of London’s most dynamic cultural venues, an immersive virtual reality experience was produced; allowing overseas students to explore the awe-inspiring location and facilities from anywhere in the world.
Distributed globally, but with hyper-targeting; this stunning 360° video was the focal point of an overarching search and social media content strategy that complemented the video’s visual splendour with the right narrative, delivered to the right audience, at the right time.
And the results?
The Courtauld’s undergraduate applicants increased by 50% overall.
“Net Natives have given us the creative we need to showcase who we really are as an institution and, by doing so, have delivered the results that matter.” - Courtauld Institute of Art