It’s a brand new year, strike that, decade. And while we’re all about looking forward and getting excited about the future, it’s good to take stock of the brilliant things we got up last year. So with that in mind, our Creative Director asked the creative team to select their favorite projects of the year and, it’s fair to say, it was a tough gig. But here’s a roundup tour of what 2019 was all about, and what got our creatives feeling really proud.

Lamar Institute of Technology

“What we wanted to get across with this one is that LIT is more than just a college, but instead, it’s a gateway to your career after. We ran with the line “degrees that work harder,” and the team at LIT really loved it. It spoke to the audience and the design spoke to the technological nature of the college as well as the progression it leads too. Proud to be a part of this one.” - Cem, Lead Copywriter and Sam, Lead Designer

It’s a Queen’s Thing

“I picked the Campaign with Queen’s College as the one that stood out to me last year, because it really set the precedent for all the amazing things that came out after this in 2019. Clear messaging, direction, strategy, and execution. It was such a collaboration between teams as well. It really was a pleasure to work on.” - Lindsay, Creative Strategist

Lambeth College

“The further education market in England is full of very stylized messaging and images, so we really wanted to strip it right back and make it feel real. Lambeth is family, as opposed to just a college, where the students are able to be who they really are, including the seemingly ‘negative’ personality traits and emotions (shy, nervous, apprehensive). Free to be their whole selves. Lambeth offers a space for all of you. And that really resonated with Lambeth’s audience; the messaging and platform for the students not typically seen in the stylized adverts that we’re used to.” - George and Freya, Creative Copywriters

Brunel University London - Brunel Medical School

“I’m really proud of this one, particularly as Brunel University London doesn’t actually have a campus yet, so that definitely comes with its own challenges. But from pitch all the way through to production, I think we’ve created something that really speaks to the brief and an international audience. The graphics and design are intended to slow people down and therefore can’t be too overbearing. And to complement, we’ve used simple, straightforward language. Creating something that is safe and secure. Not hectic or energetic as that wouldn’t resonate with the international audience. To finish it off, we included the completing circles to give a feeling of coming together, community, completeness.” - Freya, Creative Copywriter & Elliot, Designer

A swift interlude: Want to know more about what Freya and Elliot mean by using appropriate language to resonate with a specific audience? Check out our recent article on personality marketing for the scoop.

University of Plymouth

“Plymouth’s philosophy is all about discovery, and I really wanted to convey that through lightweight motion. So the thought behind the animation is that it’s always discovering new forms, it’s forever changing. And I really love the outcome.” - Andrew, Mid-Weight Designer

London South Bank University No Barriers to Brilliance

“This is something I’m particularly proud of. London South Bank University wanted to empower anyone, regardless of their background, situation or barriers, to get the education they deserve. A space to tell their own story. And with that, we came up with No Barriers to Brilliance, and LSBU turned it into an entire platform and space to empower individuals and their community. Very proud to work on such a positive and inspiring project.” - Joe Jeffries, Lead Copywriter

Study in Sweden

“And this one is my favorite! An awesome thing to work on, genuinely something really interesting, different, and unlike anything we see in the international education space. Bring on another year working with the awesome Study in Sweden.” - Charlie Penrose, Creative Director

There you have it, some of the projects that have made our Creative team mega proud last year. And this only scratches the surface. Keep an eye out to see what we get up to in 2020, and if you want to make the list this time next year, get in touch.

Article by

Eleana Davidson Native Author

Eleana Davidson

Marketing Executive