Now that summer’s gone and more pumpkin-flavored food and beverages and Halloween goodies begin to flood our newsfeed, it’s safe to say fall has officially arrived. As you dig out those comfy light sweaters and stylish rusty warm boots that’s been itching to get some fresh air, we thought it’d be a great time to share some interesting stories that inspired us this month. #WhatisGood
Save our marine life
Have you ever walked along a beautiful beach and come across plastic waste? Each year, an estimated 14 billion pounds of trash—most of it plastic—is dumped in the world’s oceans and kills as many as 1 million marine animals and birds. The plastic pollution epidemic is staggering, driven by extensive use of plastic material over the last 60 years. Now, The Ocean Clean Up, a non-profit environmental organization, has developed a solution that’s designed to collect plastic debris across the Great Pacific Garbage Patch. Although the cleaning system is still in its prototype phase, it’s already able to passively collect plastic waste. The Ocean Cleanup’s commitment and dedication to helping restore a cleaner ocean will certainly make a significant positive impact on our marine life in our future to come.
Better bang for your ad buck
The landscape of marketing and advertising is constantly evolving and is redefined every few years. TikTok, a social media video app, now offers media buyers the opportunity to implement playable ads through their platform to reinvent ad experiences and maximize engagement with prospects. Playable ads are a great instrument for marketers to engage with consumers directly and encouraging them to act. Target consumers are able to “try out” the product before their purchase, making the ad experience more fun and stimulating than traditional static ads while proven to generate impressive results. For student marketers, this is a great tool to integrate with your marketing mix to grab students’ attention. Not to mention, our student marketing platform, Akero, recently secured a partnership with Tik Tok (Douyin) for Chinese lead generation for qualified student inquiries.
“We are not an island” - HSBC
Without bringing up the ‘B’ word, the UK’s tether to the rest of the world is currently a conversation continually causing conflict and controversies. This is why HSBC’s “we are not an island” campaign is a powerful reminder that our connectedness should be celebrated. And many of the UK’s beloved creations are indebted to the country’s ties to a world beyond the channel. The campaign was led by strong and emotive copy and brought multi-cultural creation and innovation back to the forefront of public consciousness. Talking of nostalgic and thought-provoking copy-led Out of Home campaigns, here’s another favorite of ours.
Rebuild the world with Lego
If you grew up expanding your imagination and creativity through Lego bricks, then you’ll certainly appreciate Lego’s new brand campaign that emphasizes the power of creativity. It’s been 30 years since Lego’s last brand campaign and now they’re back to invite kids to ‘rebuild the world.’ Through a live action-adventure film, the campaign message resonated beyond Lego itself, to chime with the issues of the contemporary world. Although kids are still their main target audience, the campaign does not serve as a limitation to fun experiences for kids. But instead, It’s designed to challenge expectations that could be used as political messages to inspire others.
There you have it—some motivational content from October to inspire you. If you feel inspired and want more, sign up to our ThinkStudent newsletter and get a monthly dose of inspiration delivered straight to your inbox.