Across the advertising industry, programmatic accounts for 80% of all digital spend, but in the student marketing space, it’s a relatively underutilised tactic.
Do you know your DSPs from your DMPs? The what, why and hows of programmatic advertising? And why programmatic is an important part of any media plan for the student audience?
Our advertising experts lifted the lid on how the leading student trading desk works and will take you through a 101 on programmatic. You’ll be empowered with the knowledge to work more effectively with your agency.
Hear from Head of Biddable Media Kaja Szchechura and Programmatic Trader Will Farrance and get all the must-know insight today.
In this webinar we covered:
- The what, why and how of programmatic
- Planning, targeting, and measurement
- The creative options you have available
- The challenges of in-housing versus the benefits of an agency
- And examples of when programmatic advertising won the day