The Student Marketer's Guide: How to nurture and convert students with long lead times

Based on our experience, and from the findings of our leading research projects such as the National Clearing Survey and the European MBA Survey, we know what makes the minds of prospective students tick. We also know how long it can take to nurture a student from an enquiry, all the way through to enrolment.

Download the whitepaper to learn more. 

By reading the whitepaper you will:

  • Receive top tips for delivering the best conversion strategy. 
  • Understand insights which outline student behaviours and personas - to give the best understanding of a prospective student's application journey.
  • Understand the importance of lead scoring and touchpoint mapping, to make sure that every application is treated in the most effective way - right up until conversion.

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