Open days are about creating an opportunity to build an emotive connection between applicants, parents, lecturers and an institution. They provide an opportunity for you to link all of your digital and out-of-home campaigns with a real physical experience, enabling applicants and parents to start building their own connection with your institution and get a feel for the on-campus vibe.
But with a tonne of competition out there, and institutions across the country running open days at the same time, how will you make your institution stand out? How will you engage and nurture prospective students through their open day journey? And ultimately - how will you get bums on seats?
We've created this guide to help student marketers address all of these questions as we run through the four most important components to a successful open day.
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