The University of Hull activated and reignited its brand with a campaign that pushed the boundaries to create something groundbreaking - reflective of its ambitions as an institution.

The University of Hull launched an institution-wide initiative focused on reviewing plastic consumption and waste, looking at ways to reduce and eliminate plastic on campus. As a powerful vehicle to declare their values and purpose, we helped Hull to develop and execute a comprehensive content marketing strategy, amplified by our innovative advertising, including the first custom Snapchat selfie lens to be built in the UK. 

"Natives continue to push innovation for student engagement on Snapchat and the University of Hull's pioneering Lens is exactly what our users want when they come to Snapchat and perfect as part of an integrated campaign"

- Snapchat, HQ

Mockup of the microsite
Instagram results generation from the campaign

And the results?

Just two weeks after launch, the campaign generating over 13,000 plastic pledges (and counting). The campaign continues to generate ongoing social engagement, with a presence and reach far extending that of which was in the original brief and was shared at the British Science Festival, Hull’s Freedom Festival and the Humber Street Sesh.