As summer simmers down, there’s no harm in reflecting on hotter days with this month's #WhatisGood. Here's our digest of what’s inspired us, motivated us and caught our eye.
What3words is the mind-blowing app that is literally saving lives. Founder Chris Sheldrick and his team have divided the world into 57 trillion 3m x 3m squares and assigned three random words to each one. These three words then give an exact location to the user (the words in this section’s header guide you straight to Natives HQ).
What3words has so far been used by ride-hailing apps, delivery companies and emergency services. But the potential uses of a tool like this are basically endless. Wouldn’t it be cool to see it employed at a university open day…
Smells like Tube spirit
If you had to describe a London rush-hour commute using only smells, cucumber and roses would probably be the last on the list. But Hendrick’s Gin made it happen, with a fully immersive sensory experience at King’s Cross St Pancras station.
Hendrick’s gave the bustling station a surrealist makeover, complete with scented posters, absurdist illustrations – think moustachioed gentlemen floating through the air in gin glasses – and the UK’s biggest floor wrap. If travelling at peak times doesn’t make you want to drink, this certainly will.
Guinness get their hands dirty
Guinness have a knack for celebrating subcultures in a genuinely authentic way. Whether they’re focussing on Compton Cowboys or the Sapeurs of Congo, the human connection is real. The brand’s latest campaign for the upcoming Rugby World Cup is no different.
The ad follows the story of Liberty Fields, a group of Japanese women who defied gender politics to form the country’s first women’s rugby team. With no formal training, Liberty Fields made it all the way to the Women’s Rugby World Cup, and were the first team to represent Japan at the tournament.
An easy win from easyJet
How do you make people want to take a summer holiday in the middle of a heatwave? Give them the option of cooling down, it would seem. EasyJet are good at using current events to their advantage and this ad proves that sometimes all you need is a bit of foresight and quick thinking. Now if only they could open the gate on time…
And that’s it for this month. Be sure to sign up to our Think Student newsletter and get a bi-monthly dose of inspiration delivered straight into your inbox.
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