Lewisham Southwark College wanted to update their social media presence on YouTube; as a way of keeping the College’s name in the public domain. On a strategic level, it was important for the College to appear more student centric, to help inspire potential students. They needed to offer a refreshed look and feel to their YouTube page; most importantly for their video content.
The College worked with Net Natives on a video campaign, which included one promotional video, as well as a 30 second advert to be shared on Facebook. Sonia Furley, Head of Marketing and Communications at the College, explains: “Following the creation of our main promotional video, we decided to compliment it with a 30 second advert. We chose to re-cut the original video giving a taste of what the actual video was about – so we didn’t just chop 30 seconds from the main video. We felt that this was really important because the audiences are in different mind-sets for the two different types of promotion.”
The reach generated by the video campaign exceeded expectations, generating over seven thousand page views and 193,545 impressions. Sonia Furley continues: “We’re so pleased that the content being produced and the targeting seems to be working and producing results. It’s a real team effort between our in-house team, the video producers and Net Natives – and shows that if you engage the right team, with a clear brief, it works.”
You can watch the full video below.