While the May weather has been somewhat hit and miss, the marketing campaigns that have come to light this month have been nothing short of glorious. We look to the players that are smashing ceilings and making waves, beyond our home of the education sector.
Gillette recently dropped a video on Facebook that quickly went viral, following the occasion of a young man’s first shave, safely guided by his (real life) dad. The first-time shaver is transgender artist Samson Bonkeabantu Brown, and is a fantastic champion of Gillette’s latest campaign “'whenever, wherever, however it happens - your first shave is special”. The campaign is timely, LGBTQ Pride Month kicks-off next week and we applaud Gillette for celebrating inclusiveness and the community by challenging a defining milestone between father and son.
Another advocate for inclusiveness this month is the BBC, having launched their 'Change the Game' campaign, striving for equal gender coverage on televised sports. They have pledged to broadcast more women’s sports than ever before this summer. Through their commendable “you’re the problem if you don’t like women’s sports” TOV and perfectly placed strikethroughs, BBC pitched their campaign as one not to argue with. Or is it...
Canny AI - fake news?
Isreali startup Canny AI recently caught our attention with their unique proposition to “tell stories without barriers”, through the use of video dialogue replacement and a new standard for localisation. They created a buzz around their work with a perfectly dubbed video of the world’s leaders singing to John Lennon’s Imagine (think Trump and Kim Jong-un dueting). Some have raised the concern that this seamless technology could be a fertile ground for “fake news”, however, Canny AI’s founders hope that spectators will focus on the positive capabilities instead, potentially revolutionising learning experiences and cross-lingual media.
The future is visual
Taking the term “visual learner” to a whole other level, Google’s latest features, Google Go and Google Lens, continue to close the gap between the virtual world and the physical one. Combining native phone cameras, computer vision and augmented reality, Google broadens its already extensive repertoire with abilities to translate language with text overlays, read aloud physical content and layer real life objects with online information like never before. They say it's often easier to digest new information by seeing it and Google is taking that very seriously. We’re excited to see how these new features pave the way for the future of advertising.
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