In times like these, it’s more important than ever to celebrate the wins. And this week, that’s exactly what we did at Natives HQ as we received the fantastic news that not one, but three, of our clients, LSBU, Study in Sweden and University of Kent, have been shortlisted for The Drum Digital Advertising Awards in the categories ‘Most Effective Use of Data for Creativity’, ‘Public Sector’ and 'Paid Search', respectively.
Find out more about LSBU’s Get What’s Yours campaign here, where, in partnership with LSBU, we ran a data-led, creative, meaningful campaign, achieving an additional 1,000 enrolments to the institution during Clearing. The thing we’re most proud of? We gave real LSBU students the stage to tell their stories, changing perceptions with messages that really resonated.
Our friends at Study in Sweden? You can find out more about what we created together here. Another data-led approach allowed for an informed, comprehensive creative strategy that really hit the mark. ‘The Swedish Way’ was born - a bold, disruptive and provocative brand that was also inclusive and welcoming. And because student voices led the way, it completely landed with the target audience.
And with University of Kent, we helped increase awareness of the institution and drive applications ahead of the January UCAS deadline date through strategic paid search tactics. The campaign needed to consider timings - the two main recruitment cycles in the University annual calendar, along with the customer journey of prospective students, e.g. starting with awareness, interest, intent and finally conversion to application. The campaign saw fantastic results and we're proud to have helped drive more young, motivated individuals to become students.
These are three campaigns and clients we couldn’t be prouder of, and it’s fantastic to see these meaningful, bold initiatives get the recognition they deserve from The Drum. Fingers crossed for the win - watch this space.