Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short musical and comedy videos every single day.
But it is in China, where the app was born, where Douyin with its winning algorithm has dominated the battle for eyeballs and audience engagement and has been one of the key channels that Chinese universities use for their own marketing and recruitment. As of September 2019, the top two mainland Chinese universities by QS World Ranking, Tsinghua University and Peking University have nearly 3.5 million Douyin followers between them.
“This partnership between Douyin and Natives will bring quality targeted enquiries from Chinese students which is why we are so excited to bring this news to the education sector.”
The partnership with Natives allows global universities to be on a level playing field and in the same local environment as their Chinese counterparts to engage with this prospective student audience through targeted lead generation campaigns. Over the past six months, in partnership with eight universities/colleges in the UK and the USA, Natives and Douyin have tested and optimised our understanding to ensure we were ready before today’s announcement.
As part of our partnership with Douyin/Tik Tok, Natives provide a comprehensive managed advertising service from initial audience research and account set up through to creative, optimisation and reporting. Our student marketing platform, Akero, connects with Douyin/Tik Tok, so that when a qualified student enquiry comes through our advertising in Douyin then this lead is automatically added into your own CRM with a live dashboard of campaign performance all in one place.
“The Natives team have been extremely helpful in reestablishing lead gen from China cross multiple social channels especially Douyin/TikTok. We couldn’t have generated the volume and quality of leads without their insight, knowledge and experience.”
If you are keen to find out how well your next China campaign with Tik Tok x Natives could perform, get in touch with our experienced China strategists now.
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