Welcome to the third of our National Clearing Survey teasers; designed to give you a sneaky preview of what's included in the full report, which you can download here.
In this blog post, we are going to outline why your institution's brand identity needs to be on point to attract Clearing applicants.
We have mentioned in previous posts that the right course is the primary factor for a student, when selecting a Clearing institution. However, students are more likely to apply to institutions they are already aware of. That’s right, over 80% of Clearing students have heard of their institution before A Level Results Day. In an ideal world, your institution needs to be on the tip of every student's tongue!
The challenge for institution marketers is how to use digital methods effectively to promote their brand and boost website traffic. Your marketing activity should promote the courses available, as well as any awareness campaigns you launch too.
Clearing isn't just about Clearing...
Apologies if the above statement sounds a little ambiguous. Increasing brand awareness is not just going to happen overnight. It takes time. These type of campaigns need to be running all yearso that prospective students have enough time to engage with your content. Students are actually more likely to register their details with an Institutionthan download a prospectus. Brand awareness and promotional campaigns are ideal for collecting this type of data. You then have the details of prospective students to later target with more direct Clearing messaging nearer the time.
Year-round campaigns, that build brand awareness and reputation contribute to successful recruitment during Clearing. Our team of Digital Consultants are hand to help you launch state of the art digital marketing campaigns to ensure you stand out from the crowd against your key competitors.
You can download your copy of the National Clearing Survey report here.