By now, we all know the importance of an authentic brand for those universities and colleges who wish to stand out and engage with their students. Understanding who you are as a brand and being authentic to your audience is essential to connect and stay relevant.
But the youth market (your prospective students) are bombarded with tens of thousands of marketing messages every day; not just from your competitors, but from retails brands, celebrity brands, leisure, finance, health and media brands, all after a piece of these consumers.
In order to cut through this incredibly noisy media landscape and make your brand's message the one they resonate with, student satisfaction statistics and a photo of your campus just aren't going to cut it. You'll need to take inspiration from outside of the education sector , from brands who consistently and successfully connect with the youth market. You'll need to tap into the latest innovations in technology and digita l, and understand the ever changing motivations and complex behaviours of Generation Z .
And ASDIE17 is the perfect place to start.
The Annual Summit of Digital Innovation in Education will explore the trends, tools and techniques required in order to target, engage and convert students as effectively as possible, drawing upon the latest youth marketing trends from both inside and outside of the sector.
With keynote sessions from three of the biggest brands in digital, Snapchat, Google and Amazon , you'll hear how your prospective students are snapping, searching and shopping - and how these insights can benefit your marketing and advertising strategies.
You'll also hear practical tips from some of the most esteemed marketers in Higher Education, and understand how their innovative marketing has, and continues to, strengthen their institutions' brands to engage their current and future students.
Emma Leech, Director of Marketing and Advancement at the University of Loughborough, will be speaking at ASDIE to encourage her peers 'to boldly go?'. She explains; "At Loughborough, we put content and creativity at the centre of our marketing strategy, with a focus on creative use of the latest tools and techniques from outside conventional HE marketing. At ASDIE, I'll be talking about how our 'online first' strategy has delivered incredible results and picking up a few new examples, tips and takeaways from the other stellar speakers on the panel"
Returning to King's Place, London, on Wednesday 19th July, ASDIE will focus on Your Digital Brand to inspire education marketers to think outside of the box when creating and communicating their online identity.