Aspiring Lawyer and Inspiring Influencer, Eve Cornwell
Boasting a cool 160,000 YouTube subscribers, just weeks away from completing her postgraduate law degree and claiming the top spot on Student Hut’s Influencer list, Eve is certainly a force to be reckoned with.
You will find Eve’s name on our Think Student lineup, where she’ll be sharing how she reaches, engages and inspires students through her leading channel and hear her thoughts on how universities and brands can unlock the student audience. For now, you can read a sneak peek of her tried and tested wisdom, but if you don’t want to miss out on the full scoop, buy your Think Student Live tickets here now.
Hey Eve, let’s jump straight in. Could you tell us a bit about yourself?
Hi guys! I am a postgrad law student in London and many will know me as Eve from YouTube, where I share a lot of my life online. It’s a little space on the internet where people follow my journey, what I’m working on and the study techniques I use.
How did you get into sharing your story online?
In my final year studying law at Bristol, I picked up a camera, started vlogging and people started watching. I’ve just kept on recording and people seem to really engage with it. I’m still not entirely sure why they are, but it’s definitely amazing.
It’s so exciting to be a part of such a new movement of students sharing their journeys and experiences with one another.
Why do you think your story resonates particularly?
I think young people really want to be successful, they are very motivated, but can’t quite see how to achieve their goals - including me, by the way!
It’s often really reassuring and inspiring, in equal measures, to see someone a bit further on than you in their journey - to give you a really good representation of where you could be and the motivation in how to get there. And that is the same for me. I’ve got people who I consider to be mentors, further along in their studies and careers, sharing their story. It gives our audience a really good opportunity to recognise what their own potential is and how they can apply it and I think that is really powerful.
If you had to delete one app from your phone right now, which one would it be and why?
Okay, this may be controversial but I recently deleted Snapchat. I just spent too much time on it and especially winding up to exam season, I needed to get focused. I’ll probably download it again within a week, but for now, I’m feeling very good about myself.
We recently ran a survey with Student Hut’s Panel and the students chose Twitter...
I’m not surprised! Lots of people find it tedious scrolling through so much to get to tweets you actually want to see. But personally, I love it. It is definitely my favourite. It’s the least pretentious.
On Instagram, everyone tries to be some glossy version of themselves, but on Twitter, you can be very openly expressive of who you are and the opinions you hold, and that is very cool.
OK, a toughie... If you had to give one tip for education marketers who want their campaigns to resonate with students, what would it be?
Firstly, I’d say is be consistent. Stand alone campaigns often lack impact when not backed with consistent messaging. When you introduce consistency, that’s when you’ll see your campaign grow with a student audience.
And above all else, ask students what they want to see! If you’re an institution, ask your students, “if you were to open up your phone, what would you like to see from us that will make you look and engage for longer than a couple of seconds?” Universities and colleges need to know what would make their audiences stick and there’s no better person to ask than the students themselves.
Eve Cornwell offers a unique insight into the world of Gen Z influencer marketing and the student mind. If you enjoyed this interview then Think Student Live really will be the place to be. You can buy your tickets here.
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