We were challenged to increase applications from high-quality international students for undergraduate and postgraduate courses. In all, 13 schools wanted to recruit across 29 countries.

More enquiries

The campaign generated 3,710 qualified enquiries

Improved online presence

Nearly 35,000 new student connections on Facebook

Better brand awareness

5.9 and 6.3 million potential undergrad and postgraduate students reached, respectively

“We’ve been very impressed by Net Natives’ innovative approach and knowledge of social.”

University of Kent

Strategy

  • Individual campaign strategies for each school and campus, divided again by UG/PG, with a unique landing page for each
  • Platform strategy focusing on Facebook with LinkedIn extending the reach of the PG campaigns

Advertising

  • 270 focused campaign messages to reach every audience group across all 29 countries
  • Rigorous campaign testing to optimise messaging for each audience

Technology

  • Online, mobile and social media campaign landing pages built in Akero
  • Leads captured, ranked and prioritised for follow-up marketing