We were challenged to create and implement a truly international campaign, attracting the maximum number of qualified prospective students to events in 30 countries.

Transparent Results

Over 7,000 qualified student enquiries registered before events

Incredible Engagement

Increasing Facebook Fans from 600 to 113,000

Immediate Results

Student enrolment processed at events

STRATEGY

  • Tailored social media campaigns across multiple countries simultaneously
  • Nuanced content strategy to raise interest in events, working to cultural differences and local drivers
  • Audience groups targeted by online behaviours and social media profiles
  • Regular reporting and client meetings for completely transparent communications

ADVERTISING

  • Social media and mobile ad campaigns to drive event attendance
  • Content created and promoted across social media for positive brand associations
  • Display ads on relevant websites across our vast display network
  • Remarketing ads targeting previous website visitors with reminder content

CREATIVE

  • Branded display ads designed to appeal to the right students in every territory
  • Content written to stimulate interest and drive responses among every audience group

TECHNOLOGY

  • Akero made it easy for students to enquire on any platform and device
  • Enquiries tracked across landing pages and forms for transparent campaign reporting