This time last year we posted our Apprenticeship Recruitment Blog with top tips for running a digital campaign targeting both Employers and potential students to increase Apprenticeship recruitment. Have a read of the top tips here.
With Apprenticeships week on 3-7th March this year, it’s a good time to start planning your digital marketing campaign to complement the national coverage from NAS. Last year, we ran a series of multi-platform campaigns for colleges with some fantastic results. Here are just some of our highlights…
Shipley College ran a recent Facebook advertising campaign that reached a potential audience of 180,000 16-24 year olds. In addition to this huge uplift in brand awareness about the apprenticeship option at college, the campaign generated 3,000 responses.
Sandwell College use us to run regular digital campaigns to promote apprenticeships to a local audience, year on year response rates and audience reach have increased. A recent campaign was seen by 150,000 potential students and generated 1,900 responses. Naturally, increasing their online applications for apprenticeships.
Andover College and Sparsholt College used digital marketing aimed at increasing the number of employers taking on apprentices through the colleges. The campaign was a success in terms of reach across LinkedIn and Google, resulting in 530 employer responses for much less cost than traditional methods.
Tower Hamlets College’s employer-targeted Apprenticeship campaign using LinkedIn and Facebook to target potential employers using the £1,500 grant available in the message. The campaign was viewed by 44,000 relevant Facebook users, increasing the brand awareness of apprenticeship training for employers significantly with hundreds of responses and specific sign ups from new local business contacts looking to hire apprentices.
With the new £1,500 government grant available to SMEs and Apprenticeships Week just around the corner, what results do you need to see from your Employer-focused campaign?
For more advice, contact us here.