We love to celebrate whenever we can. And we’re so excited about being nominated in not one, but two, categories at the HEIST Awards along with our friends at LSBU. 

The HEIST Awards are synonymous with celebrating excellence and innovation in the sector, so, as you can imagine, we were pretty pleased to be shortlisted in the following categories:

Clearing: Get What’s Yours (Best Undergraduate Student Recruitment Campaign) 

At the highly competitive time of Clearing, students have an abundance of university choice. It was crucial for LSBU to stand out with a campaign that meant something to the audience, ensuring LSBU was front of mind for prospective students on Results Day.

The Get What’s Yours campaign connected with a diverse range of people, felt empowering, and spoke to students who have a million different reasons not to go to university. Instead, the proposition encouraged them to go and get what they deserve – an education and a career.

“Our research showed that the audience was equally tenacious, self-reliant and cautious. Used to being told that education and careers weren't for them, they were looking for the tangible pay off, and an opportunity to stand toe-to-toe with the best of them. The creative concept used colloquial language to encourage students to take what they rightly deserved.”

- Lindsay Toone, Creative Strategist

The campaign led with six alumni, each with an honest and remarkable story to tell, providing living proof that anyone can go to university. And rather than telling students that LSBU is great for employability, we showed them.

"The Get What’s Yours campaign has changed perceptions of Clearing across our stakeholders and competitors. We engaged a wide selection of students, many outside of the traditional UCAS cycle, and the real-life stories showcased the end destinations. These are real-life stories of LSBU students, and this campaign shone a light on the successful outcomes and endless possibilities of studying at LSBU."

- Jamie Barker, Senior Marketing & Campaigns Manager, LSBU

LSBU Alumni: No Barriers to Brilliance (Best Alumni Initiative)

The fundraising strategy document and ‘No Barriers to Brilliance’ helped to establish and embed a culture of philanthropy across the LSBU Group. Following graduation, a significantly higher number of alumni opted into the alumni network compared to previous years, growing LSBU's database of contactable alumni.

Natives developed a look and feel for graduation and alumni activity which allowed for consistent creative. This was underpinned by ‘No Barriers to Brilliance’, LSBU’s fundraising manifesto produced in collaboration with Natives, and built around the ethos ‘it’s what you do’ to set the scene for future interactions with the alumni network.

There was a fundraising event featuring five alumni speakers who told their own stories and explained how their experiences had led them to give back to the LSBU community.

The fundraising strategy document and ‘No Barriers to Brilliance’ helped to establish and embed a culture of philanthropy across the LSBU Group. Following graduation, a significantly higher number of alumni opted in to the alumni network compared to previous years, growing LSBU's database of contactable alumni.

“Roughly 60% of our students are non-traditional - they’re not straight out of school, college or sixth form. They’re older, they work, they have families, juggle disabilities and caring commitments, come from low-income neighbourhoods, not on a path to go to university and would have thought that university was not an option for them. We produced a campaign that genuinely meant something, that had an impact, that reached its goals, that ultimately encouraged prospective students to give it go - through the lens of past experiences: Alumni."

- Jodie Morris, Alumni Senior Officer, LSBU

The winners will be revealed in October, so we’ll keep you posted on the results!

Article by

Nicola Jones

PR & Events Manager