Net Natives are pleased to announce the launch of our first Snapchat campaign for Lewisham Southwark College.
If you're one of Snapchat's 100 million daily users, then you're probably familiar with the app's Geofilter feature; the static graphics that you can overlay on your photos or videos. These are common in major towns, cities, and landmarks across the globe. Last year Snapchat, the most popular social media platform amongst 12-24 year olds (a key demographic for Generation Z), opened this product to all institutions, and now we'reable to design and create filters specific for your organisation.
We begin by creating the filter, and there are two options here. You can either use Snapchat’s template filters (which are generic, but do the job) or you can create your own using Photoshop or Illustrator. The value of creating your own is that you can design something that is unique, different and in line with your brand.
It’s worth mentioning that you can also apply for Community Filters, which is an option for institutions with a charitable status and will provide you with a Geofilter for free. The only drawback is that there are certain limitations with this, such as not being able to use a logo, URLs or hashtags.
After we’ve created the filter, we set a duration for the campaign, and this can typically range from one hour to as much as 30 days. There is also the option to run a campaign for an entire year, and with this option you’re able to change the creatives as often as you like to avoid audience saturation.
Finally, we set a location, and depending on where this is will depend on how expensive the filter will be. For example, London is going to be more pricey than Aberystwyth based on the population density and competition. The filters are amazing value for money, costing around £5 per 20,000 ft.
Then you’re done, it’s as easy as that!
Geofilters are a great way to connect with your current students, as well as promote your message to a wider audience, but here’s the clever part…
The people using the filter are not necessarily the ones we want to target. Sure, it’s great for brand awareness, but the people using the filter are more than likely already going to have an affiliation with your college or university – it’s the connections of these people, the potential prospective students, who are being exposed to your brand – not through direct marketing, but through the eyes of their friends.
There are a number of Snapchat features for advertisers being released over the coming weeks and months, so watch this space!
If you want to know more about Snapchat, Geofilters, upcoming products and how it can help your institution then please feel free to get in touch.